Role
User Experience Design Intern
Company
Samsung
Skills
Research
Project Management
Design Direction
AI Product Design
Year
2024
Impact
2,000 to 60,000 Active Users
I researched, conceptualized, and designed an AI adaptive in-car music experience within HARMAN’s innovation team, working with a team of interns on concepts connected to Ready Engage and its AI avatar, Luna.
This work is covered by a nondisclosure agreement. This case study shares a high-level overview; confidential research, technical details, and design deliverables are omitted.
A more responsive in-car experience
HARMAN’s Ready portfolio brings together technologies that support connected, personalized in-cabin experiences. Introduced publicly at CES 2025, Ready Engage and Luna extend that direction through emotionally intelligent interactions.
Within this broader effort, my team explored the audio experience with a focused question: How could music respond to a driver's mood, and how they want to feel?
Understanding emotion before the drive
Adapting to the driver’s intent
Our framework connected emotional context with the driver’s music preferences and desired experience. Drivers could choose whether music matched their current mood or supported a shift toward a different one. We translated these choices into user flows and companion-app and in-car screen concepts.
We translated these choices into user flows and companion-app and in-car screen concepts, connecting the experience across both environments.
Refining the experience over time
Our initial framework drew on research into relationships between music and mood. We designed how it could become more personal through continued use, learning each driver’s preferred music and choices to maintain or shift their mood. These patterns would inform future recommendations, tailoring the experience to the individual over time.
Those individual preferences and recurring choices would help refine future music responses, moving from research-informed starting points toward an experience tailored to the driver.
Samsung's Ready AI, Luna
Research and Design Handoff
Our team handed off research findings, a proposed framework for emotion-informed music personalization, user flows, companion-app and in-car screen concepts, and a presentation explaining the experience and its design rationale.
